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STRATEGIC ACCOUNT MANAGEMENT
January 18 / 8:00 AM – February 15 / 5:00 PM
Canadian Professional Sales Association
Strategic Account Management is an advanced level sales course that helps sales professionals maximize revenue potential by taking a more strategic approach to account management. In this 4-week online program, participants will develop the skills to evolve as an indispensable strategic partner who can reduce competitive threats, strengthen client retention, and maximize the return generated from time invested in managing multiple accounts.
Course Format
Learners will be engaged in a 4-week online program that allows them to learn in a variety of ways, such as readings, videos, peer discussions, personalized assignments, and weekly discussion with their facilitator. The course requires approximately 18 hours of study over the 4-week period.
Includes a 1-year CPSA Membership
Course Language: English
Testimonial
“The Strategic Account Management online course has given me sophisticated insight in the approach, structure, planning, and execution of key accounts.”
Christina Ferentinos, EcoloPharm